Showbread's iconic logo (a "no" symbol around a musical note) was revamped to fit into the world of Cancer, with the border subtly shifting into a "No C" or "No Cancer" shape. 

Showbread's iconic logo (a "no" symbol around a musical note) was revamped to fit into the world of Cancer, with the border subtly shifting into a "No C" or "No Cancer" shape. 

Showbread's Cancer

Showbread's Cancer is a concept album dreamed up by Showbread and lead singer Josh Dies. I worked with Josh to flesh out the narrative behind the album which was then used to create digital and real-life "artifacts" from the world of Cancer. The band's branding is tailored to each album which necessitated branding that both clearly continued to define the band while also being something that could exist within the fictional world of Cancer.

Download the entire Cancer and album art book for free here

Client: Showbread
RoleDesign + Art Direction + Concept Collaboration
MediaDigital + Print

Branding insignia for the United States Ministry of Ethics and Defense. These are the "bad guys" but we didn't want something overtly evil, instead wanting something that was clean and governmental, but also vaguely haunting and foreboding.

Branding insignia for the United States Ministry of Ethics and Defense. These are the "bad guys" but we didn't want something overtly evil, instead wanting something that was clean and governmental, but also vaguely haunting and foreboding.

World-building included fictional IRC chats to help give hints at the larger story.

Propaganda posters were designed for merchandise and props in the accompanying movie.

Branding for the fictional brand "Protozoa" following them from garage band to a major touring act.

An infographic from a fictional news app showing overwhelming support for war in the world of "Cancer."

The album art is presented as yet another artifact—a defaced museum painting— from the fictional world of Cancer.

A fictionalized call with a booking agent, part of a booklet included with "Cancer" filled with narrative ephemera  from the world of the story.

A fictionalized call with a booking agent, part of a booklet included with "Cancer" filled with narrative ephemera  from the world of the story.