Client: Revolution Parkour
Role: Designer + Design, Web Design, Social Media and Creative Consultant
Media: Responsive website, apparel, print
Revolution Parkour is one of a few unique schools in the world that teaches the sport and lifestyle of Parkour and freerunning. I've worked with Revolution to solidify and build a brand, a modern and responsive website, apparel, and consulted on branding and social media presence.
Revolution had an existing logo that the school had ingrained in its DNA since the beginning. But a logo isn't a full brand.
Where other parkour brands skewed heavily gritty, urban, and aggressive, Revolution wanted to promote the philosophy of parkour: intense movement in a considered, thoughtful way.
The solution was a brand that utilized a lot of white space punctuated with pieces of red. We also worked to bring out natural textures: the brand and gyms showcase the wood, concrete, bricks, and fencing of the real world without covering it up with visual clutter.
The Seasonal Trials
Revolution wanted a way to help showcase student progression but sticking within the philosophy of parkour. Direct competition was discouraged. In the end we designed a ranking system similar to martial arts belts. Students compete only against themselves, learning new skills and gaining access to colored wristbands and clothing that helps communicate their mastered skills to instructors and other students.
We worked on giving Revolution a modern, clean, responsive website. We steered much of the content towards mobile so that prospective students and parents could easily learn and share about Revolution.