Escape Games PDX Redesign
Client: Escape Games PDX
Role: Art Direction + UI/UX Design
Media: Digital
Escape Games PDX had just opened their first location, but had a website that didn't help sell their offerings in an increasingly-crowded offering space.
Original Site
The original Escape Games PDX site was dark and flat, had distracting imagery, and—most importantly—lacked hierarchy. One page contained review widgets, a contact form, information about all the rooms, group discounts, and a full FAQ. Our first step was to work through an information architecture and site map to determine what information belonged where, and then apply some updated style to their brand.
The Redesign
The redesign started with a bold remix of Escape Games PDX's existing styles. Photos were brought to the forefront instead of being tucked away and tiled like the original page.
Both Yelp and Trip Advisor reviews dramatically helped business and we made sure they were front-and-center without returning to the widgets that clogged up the old page.
[Below] Each escape room was given its own page with options for small spoiler-free photo galleries, trailer videos, information about the room, a progress bar showing the percentage of teams that had successfully completed it. Links to other areas of the site and embedded booking was also provided.
