Disney's Adventure Island
Disney's Adventure Island is a proposed project to the Walt Disney company . We conceptualized a new way to build on current brands and characters to create a entirely new, yet unique resort experience. We remixed several existing brands and tied them to emerging technologies to create a proposal for a unique and immersive resort experience. Many of the ideas put forth were six years ahead of their time, only now seeing actual, real-world adoption into theme parks.
Client: Disney (intern proposal)
Role: Design (collaborative) + Conceptual Invention
Media: Digital + Print
Adventure Island aims to enhance guest immersion by offering them a chance to spend day and night within a living, breathing world of attractions, dining, and entertainment. A central goal of Adventure Island was to offer classic adventure experiences (treasure hunts, jungle expeditions, pirate ship battles) using new and emerging technologies (mobile, NFC, GPS, RFID, etc.) This allowed us to develop familiar experiences that also felt entirely fresh.