The Ad-O-Matic
This video comes our way via @pdxschroeder. Although from a different world, it strikes mildly close to home. Plus I dig the retro animation. Hit the jump to see me go on a rant.
The functioning of the logomatic (logo enlargers, jargon inserters, focus groups, etc.) seems to be a regular and unfortunate circumstance of business meeting art. In a somewhat related story, I was recently struck by this story about how Activision originally didn’t want Call of Duty to go into modern times. This is hilarious because a) people were basically sick of WWII games b) Call of Duty Modern Warfare 2 (the sequel to the game Activision didn’t want to make) is currently poised to be one of the largest (if not the largest) releases of this generation of videogames. What’s hilarious is that Activision was apparently pumping out “market research” the entire time showing how much people “didn’t want” a modern game.
It seems to me that when things go really well for a product/movie/etc. the marketing team is the first to step up and pat the marketing campaign on the back. When it bombs horribly it’s everyone else’s fault.
