Type Tuesday: Now THIS is a Motion Type Vid


I believe @pdxSchroeder and I share a similar disdain to the current trend of motion-type vids on the internet. Some of them were/are quite good, but it quickly evolved into a “me too” flock of rotating san serif typefaces that would sometimes hide/reveal themselves and if we got really lucky might squash/stretch. That is why this piece from Jackie Lay is so awesome. The type actually adds something to the look and feel of the song and works together to create a piece that no single part of it could have created on its own.

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