Friday Failure: Xe
Nothing closes out a week like making fun of someone’s new branding. Long story short: Blackwater shot some people, thought that might be bad for business, and then decided to rebrand themselves (apparently) as an office building full of men who sell laser-printers. I mean really, that’s just some poor rebranding. What about that logo says solidity, security, etc.?
lamest part of this whole rebranding? the fact that tax dollars invariably paid for this.